by Gary Fearon
If the golden rule of writing is to do unto other writers as you would have them do unto you, that's a pretty easy assignment. It could be summed up thusly: good will, good wishes, and a good plug.
The majority of authors are expected to do most, if not all, of their own publicity. So it's a helpful shot in the arm when a fellow author offers their endorsement. When someone says, "So-and-so's new mystery is a page-turner I stayed up all last night to read," that's a convincing testimonial.
We all spend time propping up our platforms, building our branding, and staying savvy with social media. We sometimes ...
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